The Aura chatbot (hereinafter: "Aura") presents and makes accessible Aura, a personal AI-based assistant operating on the WhatsApp platform (hereinafter: "the Aura Application" or "Aura" or "the Application"), which provides personal support primarily for neurodivergent individuals and those who support them, including those on the autism spectrum, individuals with sensory processing difficulties, those with ADHD, and others (hereinafter: "the Services").
The terms below describe the privacy policy of the website and the Aura Application regarding personal information collected through the website and the application. All provisions of this privacy policy that apply to "the Website," "use of the Website," "Website services," and "Website operator" shall apply, with necessary modifications, to the Aura Application, use of the Aura Application, the service provided through the Aura Application, and the owner of the Aura Application, unless explicitly stated otherwise.
In order to use the website and the application, you must read the following privacy policy before beginning use of the website and agree to its terms.
It is emphasized that the mere act of browsing the website and/or using it in any way — including viewing content, uploading content, sending requests for information, receiving marketing and/or promotional offers — as well as the mere use of the Aura Application constitutes the user's agreement to the website's privacy policy terms detailed below. Therefore, anyone who does not agree to these terms must refrain from any use of the website.
The privacy policy of the website and application constitutes a legally binding agreement in every respect and is binding on the user for any use of the website and/or application.
The terms of the website and application privacy policy may be updated and changed from time to time, and it is therefore the obligation of every user to stay updated regarding them upon each visit to the website and/or application.
The content of the privacy policy is written in masculine form for convenience only; references in masculine form naturally include feminine form as well. Similarly, references in plural form include singular and vice versa.
Definitions
All provisions in this policy below regarding the scope of the website's responsibility shall also apply to the website and application operator, as defined below.
_______________, ID/Business No. ___________, Tel: ____________, Email: support@hey-aura.com. All provisions in this policy below regarding the website and application operator shall also apply to its employees and all acting on its behalf.
Any use of the website and/or Aura Application, including visiting the website, browsing the website, purchasing paid services/products through the website, and more.
Any person making any use of the website and/or Aura Application, including anyone browsing the website, purchasing paid services, viewing website content, and the like.
2.1 Use of the Aura Application requires registration on the website and opening a personal account, as well as a valid and active WhatsApp account.
2.2 As part of the registration process on the website, the user will be required to choose a username and password that will identify them when using the website and application (although it is clarified that the website operator and application owner may from time to time establish additional or alternative identification methods). The user must keep their username and password confidential to prevent misuse, and should change their password as frequently as possible.
2.3 (Note in original: also applicable to the application) For the purpose of using the website's services, the user may also be required to provide personal information as defined in the Privacy Protection Law. There is no legal obligation on the user to provide personal information on the website, and the provision of personal information depends solely on the user's will and consent according to their choice. However, it is clarified that failure to provide personal information required for a particular service may prevent receipt of that service. By choosing to provide personal information on the website, the user declares and undertakes that the information provided is correct, accurate, and complete, and that they undertake to update it as soon as possible should any change occur.
2.4 The personal information provided by the user will be stored in the website operator's databases, which will use it subject to the provisions of this privacy policy and subject to the provisions of any applicable law, and the user declares and undertakes that they agree to this. It is therefore emphasized that the mere provision of personal information by the user indicates that the user has agreed to provide the information they provided, and has agreed that this information will be stored and managed in the website operator's database in accordance with the website's privacy policy provisions and subject to applicable law.
2.5 The website operator may use various additional tools for the purpose of providing services to users and improving their user experience, including tools such as WhatsApp Business API, AI-based chatbots, and mobile phone applications (all hereinafter: "Supplementary Service Tools"). The website operator undertakes that all information collected through the Supplementary Service Tools will also be stored securely, in accordance with the highest standards, and will be used by the website operator for internal purposes only and will not be transferred to any third party, except subject to all the provisions of this privacy policy.
(Note in original: Avital – to detail what personal information the website and application collect)
The website collects two main types of information: personal details and browsing data, as will be defined and explained below.
3.1 Personal details are details provided by users themselves and on their own initiative when registering or filling out forms on the website, such as first name, last name, ID number, phone number, email address, home address, payment method details (credit card/direct debit), and more.
It is further clarified that if the user provided personal details to the website as part of any digital process, some of them may be saved on the website and used for purposes such as contacting them through various channels (including WhatsApp) even if the user did not complete the process on the website.
3.2 Browsing data consists of information about the user's manner of use and activity on the website, which is collected automatically for monitoring, control, statistical data collection and analysis, service improvement, and browsing experience enhancement through various monitoring tools such as Cookies, Google Analytics, Web Beacons, Microsoft Clarity, Meta Pixel, and more (all hereinafter: "Browsing Monitoring Tools") — each time the user uses the website.
3.3 Cookies are small text files stored in the user's browser. A user who does not wish cookies to be used can prevent this by changing their browser settings, and can also delete cookies already stored in the browser at any time. However, it should be taken into account that blocking or deleting cookies may impair the user's experience on the website. For the avoidance of doubt, continued use of the website without changing browser settings constitutes consent to the use of cookies.
3.4 Unlike cookies, the information received from other Browsing Monitoring Tools is stored on the website's servers or on the servers of the companies providing the tools, except in cases where some of the other Browsing Monitoring Tools use cookies or local storage to identify a user between website visits. A user who does not wish for other Browsing Monitoring Tools to be used is asked to refrain from using the website, or may attempt to prevent their use through tracking-blocking software, though it should be noted that some data may be collected even if the user activates such software.
The information in the website operator's databases will be used only for the purposes listed below and subject to the provisions of this privacy policy and applicable law:
4.1 To enable the user to use the website's services.
4.2 To identify the user during repeat visits to the website.
4.3 To contact the user when necessary.
4.4 To transfer the information to third parties, as detailed in Section 5 below.
4.5 To improve and enrich the services and content offered on the website, including creating new services and content that meet the requirements and expectations of website users, and modifying or canceling existing services and content. The information used for this purpose will primarily be statistical information that does not personally identify the user.
4.6 To enable users to customize the website's services to their preferences.
4.7 For the use of cookies and other Browsing Monitoring Tools (as defined in Section 3.2 above) in order to collect statistical data about the manner of use of the website for its ongoing and proper operation.
4.8 For the purpose of analyzing, monitoring, and providing statistical information to third parties, although it is clarified that such information will not personally identify the user.
4.9 To enable the website operator to occasionally send the user, subject to their explicit consent, information by email regarding the website operator's services and products, as well as advertising information and information relating to products and services of others. Such information will be sent to the user as stated in accordance with explicit consent given by the user during registration on the website or at any other time. The user may withdraw their consent at any time and stop receiving communications and promotional material from the website operator.
4.10 For any other purpose detailed in this privacy policy and/or in the website's terms of use.
The website operator will not transfer information collected in its databases to third parties except to the following:
5.1 To entities directly related to the website operator: The website operator may provide information to other companies or organizations directly related to it, such as a parent company, subsidiary, or sister company, provided that they also use this information subject to this privacy policy and applicable law.
5.2 To entities in a business relationship with the website operator: The website operator may provide information and share anonymous, aggregated, and statistical information with other companies or organizations involved in the management of the website, as well as with suppliers, business partners, advertisers, and any third party, at the website operator's sole discretion, but will not knowingly or intentionally disclose the identity of customers to them without their explicit consent.
5.3 To website operator employees: The website operator may provide information and grant access to its employees who require the information for the purpose of providing website services.
5.4 To entities required by law to receive information: The website operator may provide information and grant access to any entity to which the transfer of information is required by law or pursuant to the order of a competent authority, including courts and law enforcement authorities.
6.1 The website operator takes customary precautionary measures to preserve, as much as possible, the confidentiality of the information in its possession, and in accordance with applicable law on this matter.
6.2 The website operator implements advanced information security systems on the website and on the website management's computers, designed to secure the information optimally, in accordance with accepted standards, including encryption, isolation of website servers from the internet, measures to prevent unauthorized access, and additional protections.
6.3 It is clarified that while the website operator's information security systems reduce the risks of unauthorized intrusion into the website's servers and the website management's computers, they do not provide absolute security. Therefore, the website operator does not and cannot guarantee that the website's servers and management computers will be completely immune to unauthorized access to the information stored in them, and will not be liable to the user for any damage caused, if and to the extent caused, due to disclosure and use of information as a result of unauthorized intrusions by others, as long as the website operator has taken reasonable information security measures. Therefore, to enhance information security, the user must also take their own appropriate security measures, such as using strong passwords, keeping them confidential, refraining from sharing them with others, using security software including up-to-date and active anti-virus software on their computer and mobile device, and the like.
7.1 It is hereby clarified that the website may contain links and advertisements to internet websites (hereinafter: "the Links") belonging to other website owners (hereinafter: "Website Owners") alone.
7.2 It is emphasized that these are links that are not under the control of the website operator, who bears no responsibility for them in any way, including not supervising the content of websites linked through them.
7.3 The mere inclusion of links on the website operator's website does not constitute agreement and/or responsibility on the part of the website operator for content appearing on linked websites and/or does not constitute a guarantee of their reliability, currency, correctness, or legality, and/or the privacy policy and terms of use adopted by their owners.
7.4 It is clarified that website owners linked through the links may also place their own cookies and additional browsing monitoring tools on the user's computer. It is emphasized that the use made by website owners of cookies and other Browsing Monitoring Tools is subject to their privacy policies, if any, and not to this privacy policy of the website operator, and the user must check the privacy policies of the website owners themselves, which should be detailed on their websites. It is further clarified that these website owners have no access to the website operator's cookies and other Browsing Monitoring Tools, and the website operator has no access to the cookies and other Browsing Monitoring Tools of the website owners.
7.5 For the avoidance of doubt, it is hereby clarified that the website operator is not responsible for any result caused by the use of linked websites and/or reliance on them, and recommends that every user carefully read the terms of use and privacy policy of the website owners (if they exist) and/or contact them in any case of complaint or request on the matter.
8.1 A user wishing to review their personal information held in the website's and/or application's databases, and to correct or delete it from the database insofar as it is in their view incomplete, incorrect, unclear, or outdated, may submit an appropriate written request to the website operator by contacting the email address: ___________.
8.2 The website operator may require the user, where necessary, to provide additional details and documents in order to verify their identity and ensure that personal information is disclosed only to the subject of the information.
8.3 However, it is clarified that the website operator does not guarantee that it will be able to delete all personal information transferred to it, and that any information provided to it and stored in its databases may also be transferred to other entities by virtue of special powers granted to them by law. Therefore, when providing information to the website operator, it should be taken into account that such information may be stored in the website operator's databases and transferred to other entities authorized to demand or request use of such information, without obtaining additional consent for such transfer from the person whose information it is.
8.4 In addition, the website operator will be entitled to continue storing personal information reasonably necessary for its business operations, including for maintaining records pursuant to law, record-keeping, and documentation, evidence, and proof directly or indirectly related to website users, in accordance with the provisions of this privacy policy or if required to comply with applicable law or any agreement.
9.1 This privacy policy and all matters arising from and/or connected with it shall be governed solely by the laws of the State of Israel, and no rules of international conflict of laws / private international law shall apply to it. Therefore, any dispute, claim, or conflict regarding use of the website and this policy shall be discussed, resolved, and determined exclusively in accordance with the laws of the State of Israel only, and shall be subject to the exclusive and sole jurisdiction of the courts in Tel Aviv only.
In this context it is clarified that Israeli privacy protection law is similar in substance and purpose to the GDPR regulations applicable in European Union member states and the CCPA regulations applicable in the state of California in the USA, however for the avoidance of doubt it is again emphasized that the sole law and exclusive jurisdiction applicable to this privacy policy and all matters arising from it shall be as stated above.
9.2 It is noted that the mere use of the website constitutes agreement to the terms of this privacy policy, including the terms of Section 10.1 above (note: appears to be a numbering error in the original). Therefore, a user who does not agree to the terms of this section is asked not to use the website, and any user who chooses to use the website will be precluded from the outset from claiming that they do not agree to them.
You may contact the website operator with any question regarding the website's privacy policy by writing to the email address: ___________.
The website operator may change and update their privacy policy at any time and subject to applicable law.
Last updated: January 2026.
A few notes on the translation: the document contains several placeholder fields (marked with blank lines) for the website URL, operator's name/ID, and contact details that were left unfilled in the original. There are also two editorial notes addressed to "Avital" that appear to be internal drafting reminders — I've preserved them in italics so you can identify and remove them before publishing.