Welcome to the hey-aura.com website (hereinafter: "the Website"). The Website presents and provides access to the Aura application — a personal AI-powered assistant operating on the WhatsApp platform (hereinafter: "the Aura Application" or "Aura" or "the Application") — and provides personal support primarily to neurodivergent individuals and their caregivers, including those on the autism spectrum, individuals with sensory processing difficulties, those with ADHD, and others (hereinafter: "the Services")
The Terms of Use set forth below govern both the use of the Website and the use of the Aura Application. All provisions of these Terms that apply to "the Website," "use of the Website," "Website services," and "Website operator" shall also apply, mutatis mutandis, to the Aura Application, the use of the Aura Application, the service provided through the Aura Application, and the operator of the Aura Application, unless expressly stated otherwise.
In order to use the Website and the Aura Application, the user is required to read the Website's Terms of Use below, as well as the Website's Privacy Policy, before beginning to use the Website's services, and to agree to their terms.
The mere act of browsing the Website and/or using it in any manner — including viewing content, uploading content, submitting requests for information, receiving marketing and/or promotional offers — as well as the mere use of the Aura Application, constitutes the user's agreement to the terms of use of the Website and Aura as detailed in these Terms. Accordingly, anyone who does not agree to these terms must refrain from any use of the Website.
These Terms constitute a legally binding agreement in every respect and are binding upon the user for all use of the Website and the Aura Application.
The terms of the Website may be updated and changed from time to time, and it is therefore the responsibility of each user to review them upon every visit to the Website.
The content of the Website and these Terms are written in masculine form for convenience only; all references to the masculine form include the feminine form. Similarly, references to the plural include the singular and vice versa.
All provisions of these Terms regarding the scope of the Website's liability shall also apply to the Website and Application Operator, as defined below.
ID/Business No. ___________, Tel.: ____________, Email: support@hey-aura.com. All provisions of these Terms regarding the Website and Application Operator shall also apply to its employees and all those acting on its behalf.
Any use of the Website and/or the Aura Application, including visiting the Website, browsing the Website, purchasing paid services/products through the Website, etc.
Any person making any use of the Website and/or the Aura Application, including anyone who browses the Website, purchases paid services, views Website content, etc.
2.1 Use of the Website and the Aura Application is subject to and governed by the provisions of these Terms.
2.2 Use of the Website and the Aura Application constitutes a declaration that the user has read and agreed to all terms set forth in these Terms, and that they possess legal capacity, are an adult aged 18 or older, or are a minor who has received parental or guardian consent to perform actions on the Website and to use the Aura Application, including leaving personal details in the Website's digital forms.
2.3 Use of the Website and Application services is permitted for private and personal purposes only. The Website and Application services may not be used for any purpose other than personal and private use, and third parties may not be permitted to use them for any purpose other than personal and private use.
2.4 Use of the Aura Application is linked to the user's phone number on the WhatsApp platform; therefore, use of the Application is contingent upon holding an active and valid WhatsApp account.
2.5 In order to use the Website and the Aura Application, the user will first be required to register on the Website and create a personal account (hereinafter: "the Personal Account" or "the Account"). To open their Personal Account, the user will need to choose a username and personal password, though it is clarified that the Website is entitled to change or remove the username and/or personal password chosen by the user, at the Website's or Website Operator's sole discretion. In addition, the user may be requested to provide personal details such as first name, last name, phone number, active email address, and similar details at the sole discretion of the Website or Website Operator. It is clarified that providing partial or incorrect information may prevent the user from using the Website's services and hinder contact with them when necessary. It is further clarified that in the event of any changes to such details, the user must update them on the Website as soon as possible.
2.6 By registering on the Website and creating their Personal Account, the user undertakes to keep their personal login details confidential. In addition, the user confirms and undertakes that the use of their Personal Account on the Website shall be made by them alone, that they will not allow any third party to gain access to their account or to services purchased through their account, that they will not transfer to any third party by any means the services purchased through their account, and that they shall bear sole responsibility for any action or use made through their account, whether by themselves or by any other person they have authorized.
2.7 The details of another person may not be left on the Website without their consent and/or without them being present at the screen at the time of leaving the details and after all Terms conditions have been explained to them.
2.8 The Website may also display links or references to other websites (collectively: "the Links"), for purposes such as obtaining additional information, inquiries, joining a service, etc. It is emphasized that these Links are provided for the user's convenience only, and the Website Operator reserves the right to remove them at any time. It is further emphasized that the Website Operator is in no way responsible for the Links or any content associated with them, including any advertisements, benefits, products, or other information appearing therein or available through them, or any link contained therein. The user's use of such sources, their communications with third parties in connection therewith, and any damage allegedly caused to them as a result of using them — are solely the user's responsibility. In addition, the Website does not guarantee that third-party content and services published on the Website will be complete, accurate, lawful, or precise, or will meet the expectations and requirements of any user, and it shall bear no responsibility for any result arising from them, or from use of or reliance on them.
2.9 The Website may also display advertising notices and/or advertisements. The user confirms that they shall have no claim in connection with advertising notices and/or advertisements displayed on the Website, including regarding their placement on the Website. With respect to advertising notices and/or advertisements displayed under third-party sponsorship, it is clarified that the Website has no involvement in their selection, the accuracy of their content, or the order of their appearance.
2.10 Any user is entitled to provide feedback of any kind to the Website Operator regarding the services of the Website and the Aura Application (hereinafter: "the Feedback"). It is clarified and emphasized that upon providing any such Feedback, the user simultaneously grants the Website Operator an exclusive, unlimited in time, and irrevocable license to use such Feedback in any possible manner, at the Website Operator's sole discretion, without requiring the user's consent, without any commitment to the user, and without any obligation to pay the user any fee, including license fees and/or royalties.
3.1 In general, use of the Website and the Aura Application is at the user's sole and full responsibility. The Website and Application Operator, its employees, and all those acting on its behalf shall not be liable, directly or indirectly, for any damage, loss, or consequences of any kind whatsoever that may be caused to the user or any third party as a result of use of the Website and/or the Aura Application, including in connection with use of or reliance on any information, data, representation, image, video, audio, advertisement, product, or the like appearing on the Website and/or the Application.
3.2 The Website and/or the Aura Application are supportive tools only. They do not constitute any form of treating entity, and do not provide advice, diagnosis, or emotional, medical, psychological, psychiatric, or professional treatment of any kind, and similarly do not serve as a substitute for any of the foregoing. In addition, information generated by the Application should not be relied upon for medical or safety decision-making.
3.3 The user declares that they are aware of and agree to the fact that the Aura Application is based on artificial intelligence models, and therefore may produce information that includes errors, inaccuracies, incorrect facts, or content not tailored to the user's specific circumstances, and that the Website and Application Operator bears no responsibility for the quality, accuracy, or reliability of such information and shall have no liability in this regard.
3.4 Without derogating from the generality of the foregoing, the user declares that they are aware of and agree to the fact that the Website and Application Operator, its employees, and all those acting on its behalf shall not be liable for any damage (direct, indirect, consequential, or special), loss, distress, or harm of any kind that may be caused to the user or any third party as a result of reliance on the Application's output, incorrect or inappropriate use of the Application, emotional or behavioral reactions arising from interaction with an AI-based model, technical malfunctions or erroneous output originating in the AI model or in the WhatsApp platform.
3.5 As of today, use of the Website and the Aura Application is offered as a pilot for purposes of testing the Application, and is provided free of charge. This service may change, be interrupted, or be discontinued at any time without prior notice, and the user shall have no claim in this regard against the Website and Application Operator.
3.6 During the pilot and testing phases of the Application, the user's personal conversations within the Application may be accessible to the Application Operator and all team members working with and/or on behalf of it (hereinafter: "the Aura Team"), and may be reviewed by the Aura Team for purposes of quality assurance, safety monitoring, research and learning, and service improvement. In this context, it is emphasized that although the Application may flag certain content for safety and quality purposes, this does not create any obligation or commitment to intervene, respond, or take any action.
3.7 The Aura Application includes mechanisms designed to detect messages that may indicate self-harm, suicidal thoughts, threats or violence toward others, extreme emotional distress, or crisis situations (however, it cannot guarantee and does not commit to detecting all risk situations). In such cases, the Aura Team may receive an internal alert and review relevant messages for purposes of safety risk assessment and service improvement. Nevertheless, it is clarified and emphasized that the Application is not intended for use in emergency situations, life-threatening situations, or cases involving intent to self-harm, and does not provide emergency services or real-time intervention. In any case of urgent distress, including situations where the user is in immediate danger or at risk of harming themselves or others, they must immediately seek professional help or contact emergency services, rescue services, or authorized assistance hotlines.
3.8 The content of the Website and the Application and/or the services offered through the Website and the Application should not be construed as a recommendation to enter into a transaction and/or advice of any kind. The user waives in advance any claim and/or legal action in connection with the content and/or services and/or their quality and/or their price.
3.9 The content on the Website and the Application is offered to the public and is provided as-is (AS IS). Accordingly, the user shall have no claim, legal action, or demand against the Website regarding the characteristics of the content and/or services, their capabilities, limitations, and/or suitability to their needs.
3.10 The Website does not guarantee that its content and services or those of third parties published on the Website will be complete, accurate, or precise, or will meet the expectations and requirements of any user. The Website or Website Operator shall bear no liability for any result arising from them, or from use of or reliance on them.
3.11 The Website Operator is not obligated to maintain any particular range of content and services, and is entitled at any time to change the range of content and services displayed on the Website and/or the Application, including by replacing, canceling, or adding any services and content, at its sole discretion and without any prior notice.
3.12 The Website Operator is entitled at any time to change the structure, appearance, and design of the Website, the Application, and their content, at its sole discretion and without prior notice. It should be noted that such changes may inherently involve malfunctions (as defined below) and/or cause inconvenience until adaptation, and it is clarified that the Website or Website and Application Operator shall bear no liability in this regard, and the user shall have no claim, legal action, or demand against the Website in connection therewith.
3.13 The Website and Application Operator makes considerable efforts to maintain the proper ongoing operation of the Website and the Application. However, since the operation of the Website and the Application depends, inter alia, on the integrity of the Website's and Application's communications systems as well as on additional factors beyond the Website and Application Operator's control, it is inherently unable to guarantee that the Website and Application will always operate as intended and will be immune to malfunctions, errors, disruptions, outages, disconnections, unauthorized interference by an external party, or the like (all of the above collectively: "Malfunctions"). It is therefore hereby clarified that the Website and Application Operator shall bear no liability for any delay and/or interruption and/or failure to provide services as a result of Malfunctions or as a result of force majeure and/or any other cause beyond its control. The user shall have no claim and/or legal action in this regard, and agrees that the Website, Website and Application Operator, and/or those acting on their behalf shall be exempt from any liability for any damage, loss, or expense of any kind that may be caused to them or any third party directly or indirectly as a result of the foregoing.
3.14 Any action taken by the Website and the Application pursuant to the user's instructions shall bind the user, and the Website's and Application's records regarding the user's details and the actions they requested to perform shall constitute conclusive evidence of the accuracy of their contents. The user bears sole responsibility for entering their correct, true, and accurate details wherever required on the Website and the Application.
3.15 The user undertakes not to use the Website and the Application for purposes prohibited under any law, regulation, rule, or these Terms. The user shall bear responsibility for any use of the Website and the Application that is prohibited under any law, regulation, or rule, and hereby releases the Website and the Website and Application Operator and all those acting on their behalf from any liability, and undertakes to indemnify the Website and Application Operator for any claim and/or demand arising from use made as described above in this section.
3.16 The user hereby undertakes to indemnify and compensate the Website and Application Operator and/or those acting on its behalf, for any damage, expense, or loss, direct or indirect, including legal fees and attorney's fees, that may be caused to them in connection with a breach of any condition of these Terms or any representation made therein and/or as a result of a claim and/or legal action filed against the Website and Application Operator in connection with the user's use of the Website's services and/or in any case where the user harms the reputation of the Website/Application/Website and Application Operator and/or their good name.
3.17 Without derogating from the generality of the foregoing, the Website and Application Operator is entitled to suspend or cancel the user's ability to use the Website and/or the Application, including purchasing services offered on the Website, in any of the following situations:
3.17.1 Use of the Website or Application in violation of any law, regulation, rule, or these Terms.
3.17.2 Performing or attempting to perform an act or omission that could harm the proper functioning of the Website and/or the Application and/or another user and/or any third party.
3.17.3 Use of the Website and/or Application in a manner that infringes in any way upon intellectual property rights, including copyrights and trademarks, or any other proprietary right of the Website, the Website and Application Operator, or any third party.
3.17.4 Use of the Website and/or Application for the purpose of competing with the Website and/or Application.
3.17.5 Performing any action that prevented others from browsing and using the Website and/or Application in any way.
3.17.6 Harming the reputation of the Website/Application/Website and Application Operator.
4.1 It is possible to register for the Website's mailing list by leaving personal details on the Website such as first name, last name, phone number, and an active email address, and similar details at the Website's sole discretion.
4.2 A user who left personal details on the Website for purposes of registering for the Website's mailing list consents to the use of their details for the purpose of receiving information and marketing content, discount offers, updates, and advertisements from the Website from time to time (hereinafter: "Mailing Content"), including in accordance with the provisions of Section 30A of the Communications Law (Telecommunications and Broadcasting), 5768-2008 (hereinafter: "the Communications Law").
4.3 It is clarified that providing partial or incorrect information may prevent the user from receiving the Mailing Content and hinder contact with them when necessary. Therefore, the user is requested to endeavor to leave correct, complete, and accurate personal details on the Website and to update them as soon as possible in the event of any change.
4.4 The Mailing Content should not be construed as a promise of any result and/or guarantee for any product and/or service offered therein.
4.5 The Mailing Content is provided as-is; however, the information contained therein may be incomplete or may contain technical or other errors, and it is therefore clarified that the Website shall not be liable for any damage (direct or indirect), loss, distress, or expenses that may be caused to the user and/or any third parties as a result of using or relying on any information, data, representation, advertisement, product, service, or the like appearing in the Mailing Content, before verifying them in writing.
4.6 The user may remove themselves from the mailing list to which they registered at any time, by clicking on "Unsubscribe" or similar wording appearing at the bottom of each mailing sent to them, or by contacting the Website Operator via email. As long as the user has not removed themselves from the mailing list as described above, the Website is entitled to continue sending them mailings in accordance with the provisions of the Communications Law.
4.7 The Website is entitled to cancel a user's registration for the mailing list at its absolute discretion. Without derogating from the foregoing, the Website is entitled to prevent a user from browsing and/or to cancel registration for the mailing list, or to block access thereto, including in any of the following cases:
4.7.1 If incorrect details were intentionally provided at the time of leaving details.
4.7.2 If the Website was used for the purpose of performing an illegal act under the laws of the State of Israel (or attempting to perform such an act), or an act that appears on its face to be illegal as aforesaid, or in order to enable, facilitate, assist, or encourage the performance of such an act.
4.7.3 If the Terms were violated.
4.7.4 If the user performed any action that prevents others from continuing to use the Website in any way.
5.1 All intellectual property rights in the Website, the Application, the services, the information, and the content transmitted through them are the exclusive property of the Website Operator and/or third parties acting on its behalf. Without derogating from the generality of the foregoing, it is hereby clarified that "Intellectual Property" shall include the name of the Website, the Website's domain name, all copyrights, patents, and designs related to them (registered and unregistered), trademarks (registered and unregistered), the logo, trade secrets, business information, technological information, computer code, databases, software, applications, methods, systems, textual excerpts, audio excerpts, video excerpts, graphic files, the Website's design, the organization and arrangement of information on the Website, all content and files included on the Website, and all other details related to its operation, as well as their editing and presentation.
5.2 The mere act of accessing the Website and/or using it and/or purchasing the services does not grant the user any license and/or right with respect to the Website, its content, and the intellectual property.
5.3 No use may be made of any part of the Website and/or its content, including copying, distributing, publicly displaying, or transferring to a third party any part thereof, directly or indirectly, by any means, including electronic, mechanical, optical, photographic, or recording means, nor may any changes be made to such content, without obtaining prior written consent from the Website Operator. For the avoidance of doubt, no use may be made of the name "__________", the logo, or the trademarks of the Website.
5.4 Without derogating from the generality of the foregoing, no use may be made of the Website's content or any part thereof to create a derivative work — including similar websites, software, applications, databases, or other services — without explicit prior written consent from the Website Operator.
5.5 In addition, the software code of the Website may not be copied, modified, disassembled, reverse-engineered, or extracted in any other manner, including server-side code, client-side code, scripts, or functions, including through scanning software, data mining, robots, or other automation. To the extent that access to the Website's source code is granted by the Website Operator, it shall be granted solely for personal and service use, and it may not be copied, modified, or used to create additional code.
5.6 The Website Operator is entitled to take all legal measures available to it against any action that constitutes an infringement of its intellectual property rights pursuant to these Terms and applicable law.
6.1 These Terms and all matters arising from and/or connected to them shall be governed solely by the laws of the State of Israel, and no rules of international conflict of laws (Conflict of Laws / Private International Law) shall apply to them. Accordingly, any dispute, claim, or controversy regarding the use of the Website and these Terms shall be discussed, resolved, and decided solely in accordance with the laws of the State of Israel, and shall be subject to the exclusive and special jurisdiction of the courts in Tel Aviv only.
6.2 It is noted that use of the Website in itself constitutes agreement to the terms of these Terms, including the terms of Section 6.1 above. Accordingly, a user who does not agree to the terms of this section is requested not to use the Website, and any user who chooses to use the Website shall be precluded from the outset from claiming that they do not agree to the terms of this section.
For contact and further details regarding the Website and its services, you may contact the Website Operator at the following email address: _____________
Last updated: January 2026